I was having a conversation the other day with a friend who is in the industry.  He was trying to get me on a conference call with his upline.  I ended up listening to his upline’s recorded training call.  This is a friend of mine and I suspect that he is probably struggling but I’m sure he’s making a little bit of money.

I listened to the first half of the call, and there was no training whatsoever, it was all about “how to choose a company”.  I pinged him and asked him if this was just about picking a company.  He said “yes, it’s the most important step”.  I respectfully dissagreed.

These programs are not new… It’s an apparent “training” call supposedly designed for people in the industry, but really it is just a “bait and switch” designed to lure a prospect with the promise of “help with their business” and then bash their companies to convince them to join yours.  This was a fantastic idea a few years back when it was new, but now it is old and overdone.   I suggested he look at the Prospex program, since it is actual real training that could actually help him grow his business.  Not surprisingly, he declined and told me that he’s already in the “best deal”.  Too bad.  However, I understand why he declined.  It’s because he’s already in a “bait and switch” training program, he just thinks I’m doing the same thing.

I’ll never quite get used to the hypocrasy in this industry.  Here we have a guy who want’s to “help me” build my business by putting me on a call that is NOT designed to teach me useful training like; 3-Way Calls, Effective Prospecting, or Branding Strategies (which are all prospex training articles).  Instead it just tells me how bad all other companies are and why I should join his company.  Then when I try to use this same approach with a REAL training company, he rejects it.

Maybe people should look in the mirror.  If someone rejects your own sales lines, what does that say about the validity of what you are doing?  Let me tell you a little bit about a better way.

Firstly, offer real training.  Do not offer anything designed to make a person switch companies.  That will only put them on the defensive.  Instead, if you offer something that can actually help them, then they feel as though you actually care about their success.  If they believe that you care, then they will care about what YOU are doing.  Guess what!  This is relationship building!  Once you have a FRIEND then you have a hot prospect.  The rest of the equation is simple.

Think about it!