One of the ways that I attract leads for my Network Marketing company is through participating in online forums.  Yesterday someone asked why those of us in the forum chose the companies that we are in.  There were a number of answers on this topic.  I wasn’t surprised that most people said that they needed the product and started there.  There are obviously people that joined because they were looking for an extra income stream, but I didn’t hear any real details about why they specifically chose their company.  While it is true that if you work hard enough, you can earn income in any MLM or Network Marketing company, but I don’t understand why anyone would just join the first one that they encounter.  Furthermore, I really don’t understand why someone would make a decision under pressure from a salesperson.

For me the answer is quite simple. I want to know that people are searching for the products AND purchasing them.  There are so many reasons why people buy products.  Some products are purchased because people need them, and some are wants.  Some people like to buy brands and some don’t.  However, it is important to do the market research to find out who your target market is, and what their purchasing habits are.

I admit, I’m a little bit demanding when it comes to evaluating an MLM. I want the proof that it is profitable. I asked my sponsor to see her marketing results. I want to know how many leads she is generating, how many of those are converting and what kind of income that is generating. Then I can estimate how much time and effort it would take to set up a lead generation campaign and that tells me an “hourly” rate. If the math works out, then I join. In this case, it did… so I did.

I don’t think it is enough to have a “good” product.  I don’t even think it’s enough to have the “best” product.  If you are looking to earn an income in MLM what is important is that people are willing to buy you product!