Many of us are feeling the pressure of this economy.  Unemployment is up and there are still layoffs.  We are either looking for work, or we are worried that we may not have a job by the end of the month.

During these times the Direct Sales industry has always flourished.  Home businesses give people a chance to build something on the side, or to operate a business out of their home to generate a full time income.  However, how do you choose the right business for you?

This is always a challenge.  While MLMs are flourishing it gets harder and harder to distinguish fact from fiction, scam from legitimate business.  Consider the following two points;

Is the product something that you would buy even if you weren’t earning income?

This is probably the most important aspect.  Just to clarify, YOU don’t necessarily need to buy it, but there MUST be a market for the product.  If you wouldn’t buy the product then how can you expect someone else to?

Is your sponsor someone that you trust and respect?

Let me make this crystal clear.  YOU are responsible for choosing your sponsor!  Many people will have you believe that you must join the first person who introduces you to a company.  This is NOT true.  Your sponsor is the person who benefits most from your enrollment and your success, and therefore, has the most vested interest to help you.  This is the person who will get you where you need to go.  Choose someone who is already there so that you can follow in their footsteps.

There are people that want you to believe that things like “timing”, “momentum”, “compensation plan”, etc matter.  They do not.  What matters is you.  You are responsible for your success or failure.  If you can’t sell the product then who cares what your “compensation plan” is?  You will not make a dime.

Find a product (or a line of products) that you can promote and find someone that will help you promote it.  It is not easy, but it is simple.  Work hard and prosper.

I wish you the best of luck!