Archive for Attraction Marketing
MLM Lead Generation
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MLM lead generation is the lifeblood of a Network Marketing business. If you cannot find people to talk to then how can you recruit for your business? In the past, you could find MLMers out on the streets with T-Shirts, pins, panphlets, etc. trying their best to generate leads for their business. MLM lead generation was more likely referred to as “prospecting”. In today’s high-tech world things can be a little easier.
Social Networks such as Facebook, Twitter and MySpace are making MLM lead generation much more accessible to those who actually want to “work from home”. However, it can be tricky. There is so much spam out there, that people online have become very desensitized to the messages out there and MLM lead generation campaigns run into a lot of competition and negativity.
Not to worry! There are so many companies that have gone through the groundwork to find out what MLM lead generation is all about and how to accomplish your recruiting goals with streamlined systems.
There are many tools out there and MLM lead generation training programs range from free to thousands of dollars. Of course, the more money you pay the less of the actual work you need to do. However, just because you pay more money, it doesn’t mean that the MLM lead campaign will be more successful. Oftentimes the opposite is true. I think that it is very important to learn the basics of MLM lead generation in order to ascertain whether you are being ripped off or not.
Out of the MLM lead generation training programs that I’ve seen out there, the most bang for your buck is with a company called Prospex. This community is free to join and there is so much free training available from live/recorded conference calls, a training article library and complete step-by-step videos to get traffic to your site and to start collecting qualified leads for your business.
Attraction Marketing
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One of the largest challenges in any business is attracting new customers who want to buy your product. I’ve been involved in the Network Marketing industry for several years and this industry operates mostly through “word-of-mouth” advertising. Now I agree, word-of-mouth advertising is a very effective way to gather new business, but what happens when you’ve already told your circle of influence about your product? Or worse, what if you have a very small circle of influence?
I believe there is a better way. After all, the name is Network Marketing or Multi-Level Marketing not selling. There is no reason why we need to be going out there and pounding down doors and annoying friends and relatives looking for customers. There’s a very powerful tool called the Internet!
In my opinion, the Internet is the most powerful sales tool we have at our disposal. Unlike the Television, users aren’t told what they want to see, they ask for what they want to see. This means that when you are marketing your products online, you must take a slightly different stance. Instead of trying to tell people what they need and trying to create a new market… All we need to do is capture the interest of an existing market.
So if Network Marketing is supposed to be about gathering customers and teaching others to do the same, and it is, then I’ve already figured out how to do half of the work. So then you ask… What about duplication? Let me ask you this. If I could show you how to gather customers and collect a commission check for your effort, is that something that you might want to do yourself? Furthermore, what if I could show you how to do this without having to contact your friends and family? What if I could even teach you how to generate your own traffic so that you don’t even have to rely on me to provide leads?
Forget Network Marketing, it’s Attraction Marketing! Let your customers come to you!
